"Wow. It's awesome," ,
near Mr. Joe White Avenue on Friday morning to christen the $12 million SkyWheel and Jimmy Buffett's LandShark Bar & Grill, both of which debuted after officials ceremoniously cut the ribbon and popped the tops of LandShark beer cans during a 10 a.m. ceremony.
Some came hours early determined to be among the first to ride, others just wanted to witness the big opening - snapping photos to capture the moment - but had no intention of riding it.
"We wanted to see it. We want to be where the action is," said Bob Morris of Myrtle Beach, who said the attraction was a long time coming. "They needed something different."
Officials say the attraction - debuting a year after the mile-long boardwalk in the same area - will be a key to bringing downtown Myrtle Beach back, giving it an iconic feature to compete with other tourist hubs in town. Downtown has struggled to find its place since The Myrtle Beach Pavilion Amusement Park shut down in 2006, and some locals and tourists said the SkyWheel - while it can't replace the Pavilion - will bring back some of that amusement feel.
"It's going to be huge," Myrtle Beach City Councilman Randal Wallace said. "It's the beginning of like a whole new era, rebirth of the whole area."
Officials touted what the ride could do for business and heralded the 150 jobs the ride and restaurant created.
Riders, though, were all about soaking up that bird's-eye view. The first 100 folks in line got to ride for free. A ride on the SkyWheel, which lasts about 12 minutes, costs $12 for adults, $8 for children ages 3 to 11.
"It was unbelievable," said Tony Rossi, who moved to Surfside Beach with his wife, Lori, about two weeks ago. "It's worth whatever they charge. What a great experience."
Mark and Misty Mills left their house in Belmont, N.C., near Charlotte, about 2 a.m. to get to Myrtle Beach in time to get in line. The repeat visitors to Myrtle Beach, who were in town last month, came just to ride the SkyWheel, and planned to leave by about 7 p.m. Friday. So was the ride worth the four-and-a-half-hour trip, one way?
"Every bit of it. It was well worth it," said Misty Mills, adding that she was a bit startled when the ride started swaying when stopped at the peak. "The view was spectacular."
But the debut didn't go off without glitches.
Misty Mills said she would have liked to have some music in the gondola, some beachy tunes to help set the tone. Music is supposed to play in the gondolas - a mix of rock hits - but wasn't working, officials said. Some riders said speakers in their gondolas repeated a line over and over saying the ride was ready to start, while others said the same song played repeatedly. Other gondolas didn't have any recorded instructions or music, as they should.
And some of the gates for passengers to pass through to get in the gondolas wouldn't open. The kinks were being worked out Friday, officials said.
Crews had scrambled until the last-minute getting the attraction ready, and officials had to shut the ride down from noon to 5 p.m. Friday to tweak the neon lights on the wheel's spokes, which will offer a nightly light show. Some of the lights weren't lighting Thursday night, as crews tested the ride using water-filled barrels in the gondolas as weight.
On Friday, as LandShark servers gave mini hot dogs and other samples to waiting riders, workers scurried around pouring concrete for sidewalks, watering freshly laid sod and tinkering with other pieces of the attraction.
"They were still doing construction yesterday," David Busker, president of Koch Development, which brought the attraction to Myrtle Beach along with Pacific Development, said Friday. "There are still a few things, finishing touches."
Stacie Smith, who is from California but owns a condo in Myrtle Beach, was more excited about the LandShark Bar & Grill - and its oceanfront deck - than the SkyWheel, which she said she wasn't planning to ride.
"No, never," she said after taking photos of the ride before the ribbon cutting ceremony. "I don't think I'll ever get on that thing. Looks kind of scary. ... I'm thrilled to see some oceanfront dining. I've always wondered why there wasn't more oceanfront dining."
Liz Authier of Surfside Beach won't get on the ride until Sunday, when she will be the first to get married on the SkyWheel.
"He just threw it out there thinking it would be funny," Authier said. "And I said yeah. ... We said, 'What the heck, let's do it.
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